ICOM at Transforma Frei Damião: field data collection from phone to database, with CORRE.SOCIAL
How ICOM – Instituto Comunitário Grande Florianópolis uses CORRE.SOCIAL no-code flows for field data collection in the Transforma Frei Damião project (BNDES Periferias), in Palhoça (SC).


The process
Transforma Frei Damião – Empreendedorismo e Superação da Pobreza is a project by ICOM, approved under BNDES Periferias, that strengthens women and men entrepreneurs in the Frei Damião community, in Palhoça (SC). One part of it is the Mapa do Empreendedor field survey, in which community fieldworkers record the data on their phones, next to each entrepreneur. CORRE.SOCIAL implemented this flow together with ICOM:
- Input: the field record and the WhatsApp chatbot.
- No-code blocks: filters, databases and support integrated in the platform.
- Output: e-mail sending.
- WhatsApp chatbot
- Filters
- Databases
- Support integrated in the platform
- E-mail sending
How it was without CORRE
In a field survey done on paper, the answers have to be typed in later, and the information stays disconnected from the database and from support. One of the project photos shows both worlds side by side: the paper form and the phone.
How it works with CORRE
The field record goes into a database, and filters organize what comes in. The WhatsApp chatbot talks with people, support happens integrated in the platform, and the e-mails go out from the same flow. The data arrives ready, instead of being typed in later. This case has no published numbers yet.
By the numbers
| Item | Detail |
|---|---|
| Client | ICOM – Instituto Comunitário Grande Florianópolis |
| Project | Transforma Frei Damião – Empreendedorismo e Superação da Pobreza |
| Funding | Approved under BNDES Periferias |
| Location | Frei Damião community, Palhoça (SC) |
| Process type | Field data collection |
| How we work | Implementation & consulting |
| Blocks used | WhatsApp chatbot; Filters; Databases; Support integrated in the platform; E-mail sending |
| Published numbers | None yet |
| Project on the web | Mapa do Empreendedor (opens in a new tab) |
What we learned
- Bring the form to where the conversation happens. The community fieldworker records the data on the phone, next to the entrepreneur.
- One single database. What is collected in the field goes into the same database that feeds support and the e-mails.
- WhatsApp as a channel. The chatbot gives the entrepreneur a way back to the team.
See also
- Who this kind of project is forWhatsApp for social programs: sign-up, lessons, reminders and data collectionSee the page
- CaseCaptação com Causa: AI assistants that help Campinas nonprofits with grant callsRead the case
- CaseLab Nova Longevidade and Ashoka: 1,000+ hours automated in the ecosystem mappingRead the case
- CaseLongeviver: financial education for longevity on WhatsApp, with CORRE.SOCIALRead the case